Powerful YouTube campaign launched to countre ISIS recruite

Challenging the social media narrative of jihadist recruiters, the Quilliam foundation counter-extremism think tank has published a brand new anti-radicalization video on YouTube.
The fast clip, which depicts a recruit in a conflict-torn us of a reading a letter from home, has been released to counter the distinguished extremist approach of online radicalization, where could-be-jihadists are seduced by means of emotive conversations on social networks.
Created through video business enterprise Verbalisation, the video is a part of the Quilliam foundation’s #NotAnotherBrother campaign, which objectives to focus on the effects of online radicalization.

In the video, a fighter can be visible analyzing a letter, its writer reading aloud as a voice over.
“I’d let you know i was sorry,” says the writer. “I’d let you know I desire I may want to take returned on every occasion I sent you a tweet what got all gassed up announcing how the West has became its lower back on us.”
It concludes with a plea: “So please, just come domestic.”
The video was produced following four months of research by means of navy professionals, psychologists and linguists and crowdfunded with the aid of a hundred and fifty donors.
A assertion accompanying the video says: “[Islamic State (IS, formerly ISIS/ISIL)] are radicalizing our brothers to fight in Syria. They are tearing families aside. Sufficient is sufficient.

“Sharing this movie will show [ISIS] that their extremist perspectives have no location in our network. No circle of relatives need to lose some other cherished one to such hatred. No longer another infant. No longer any other sister. #NotAnotherBrother.”
The video launch follows a plea from Google executives to create a counter-narrative in opposition to Islamic nation’s social media processes.
Prison leader David Drummond and policy director Victoria Grand made the feedback on the Cannes Lions marketing competition.
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