Fiat Uno Turbo 1.6 - Rubens Barrichello
We are in 1994 and for the new commercial advertisement in South America of the Fiat Uno Turbo 1.6R, Fiat decided to take on Rubens Barrichello, the Brazilian Formula One driver, at that time in the Jordan team. The Uno in this commercial was produced only for the South American market and had a power of about 120 hp.
The choice by Fiat to take on a Brasilian driver was strategic to increase the sales in the continent and many supporters said that this was the reason because in Ferrari, at first with Rubens Barrichello and then with Felipe Massa, for fourteen years (from 2000 to 2013) there was a Formula One driver from Brazil.
And probably is not a coincidence that the Fiat Uno 1.6R of the video had a red bodywork, exactly like the Ferrari that just a few years later Rubinho will drive with Michael Schumacher, winning with him five Constructors' Championship in a row.
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