Fiat Uno Turbo 1.6 - Rubens Barrichello

We are in 1994 and for the new commercial advertisement in South America of the Fiat Uno Turbo 1.6R, Fiat decided to take on Rubens Barrichello, the Brazilian Formula One driver, at that time in the Jordan team. The Uno in this commercial was produced only for the South American market and had a power of about 120 hp.
The choice by Fiat to take on a Brasilian driver was strategic to increase the sales in the continent and many supporters said that this was the reason because in Ferrari, at first with Rubens Barrichello and then with Felipe Massa, for fourteen years (from 2000 to 2013) there was a Formula One driver from Brazil.
And probably is not a coincidence that the Fiat Uno 1.6R of the video had a red bodywork, exactly like the Ferrari that just a few years later Rubinho will drive with Michael Schumacher, winning with him five Constructors' Championship in a row.
Author marcolestu
Vote this article
Share

Leave your comment!

Our Choices

ferrari 288 gto epic flames

ferrari 288 gto epic flames

Here is a video about the wonderful Ferrari 288 GT...
bmw m3 e46: king of burnouts and doughnuts

bmw m3 e46: king of burnouts and doughnuts

The owner of this "total black" BMW M3 E46, from t...
chevy corvette z06 vs ls2 pontiac gto drag race

chevy corvette z06 vs ls2 pontiac gto drag race

In the following video we will see a quarter of a ...
 2015 mercedes - benz amg vision gran turismo concept - official promo

2015 mercedes - benz amg vision gran turismo concept - official promo

This is the last Concept Car launched by the famou...
amazing koenigsegg regera 1500hp - exclusive first look!

amazing koenigsegg regera 1500hp - exclusive first look!

The Fastest Car in the World! Here are the firsts...
incredible overtaking hakkinen against schumacher!

incredible overtaking hakkinen against schumacher!

Widely regarded as the best overtaking in Formula ...

Newsletter

Follow us to stay up to date!